Main Entry: in•no•va•tion
Pronunciation: "i-n&-'vA-sh&n”
Function: noun
1: the introduction of something new
2: a new idea, method, or device
Source: Merriam-Webster's Online Dictionary

Innovation is the introduction of new ideas, goods, services, and practices which are intended to be useful (though a number of unsuccessful innovations can be found throughout history). The main driver for innovation is often the courage and energy to better the world. An essential element for innovation is its application in a commercially successful way. Innovation has punctuated and changed human history (consider the development of electricity, steam engines, motor vehicles, et al).

The challenge for companies is to bring to the market a stream of new and improved, added-value, products and services that enables the business to achieve higher margins and thus profits to re-invest in the business.

Innovation – the successful exploitation of new ideas – incorporating new technologies, design and best practice is the key business process that enables us to compete effectively in the global environment.

Creativity

The creation and development of creative ideas is of great importance for innovative companies.

"All innovation begins with creative ideas…creativity by individuals and teams is a starting point for innovation...". - Amabile et al. (1996)

Researchers define creativity as the production of novel and useful ideas in any domain. Creativity is seen as the basis for innovation and innovation is defined as the successful implementation of creative ideas within an organization.

At Alna we’re taking development of creativity and innovation process as one of the most important activity to successfully develop our people and prepare ourselves to compete in global markets. We believe that innovative company can be stronger, faster and more fun to work at!